The New Tradition in Bridal Jewelry? Having No Tradition at All

A few years ago, we noticed that our brides and grooms were bypassing the traditional in favor of something a little less mainstream. And these days, there’s no such thing as “normal” anymore: Some brides wear one ring instead of two. Many have no idea what their engagement rings will look like, while others are heavily involved in the design from the very beginning. Sometimes grooms foot the bill for the jewelry, other times it’s the bride. It’s a mixed bag.

But one area where we’re seeing the most dramatic change is in the design of engagement rings and wedding bands. Brides and grooms are pushing the envelope even more, choosing pieces that not only speak to them but also represent who they are. Considering that we customize everything from our ringtones to our running shoes, it only makes sense that people want the same level of personalization with their bridal jewelry. More...




Ask the Jeweler: What Are the Best Diamond Alternatives?

Q: I’m helping my fiance design my engagement ring, and I’ve decided against a diamond. I love the sparkle of a diamond, but I’d prefer something more socially responsible. I’m considering a white sapphire. What do you recommend?

Moissanite Engagement Ring
Moissanite Cushion and Snowflake
Engagement Ring
with Round Moissanite
I love when customers ask me this question because I’m constantly researching and trying out the latest diamond alternatives. And I can see why you’re tempted to go with a white sapphire: It’s a 9 on the hardness scale (diamonds are a 10), won’t cost your fiance an arm and a leg, and it sounds beautiful. But here’s the big drawback: More...