Diamonds for Dummies

Basic Diamond Education in 5 Minutes or Less

Lisa Krikawa
Lisa Krikawa

Diamond shopping got'ya down?  Fear no longer!  You are five minutes away from knowing almost everything you need to know about diamonds.  After looking at thousands of diamonds, both loose, and set, with and without certs, bloody and clean, I've now settled on what I believe to be smart diamond shopping.

Here is my shpeel on The Four C's: CARAT - COLOR - CLARITY - CUT. 
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Ask the Jeweler: What Are the Best Diamond Alternatives?

Q: I’m helping my fiance design my engagement ring, and I’ve decided against a diamond. I love the sparkle of a diamond, but I’d prefer something more socially responsible. I’m considering a white sapphire. What do you recommend?

Moissanite Engagement Ring
Moissanite Cushion and Snowflake
Engagement Ring
with Round Moissanite
I love when customers ask me this question because I’m constantly researching and trying out the latest diamond alternatives. And I can see why you’re tempted to go with a white sapphire: It’s a 9 on the hardness scale (diamonds are a 10), won’t cost your fiance an arm and a leg, and it sounds beautiful. But here’s the big drawback: More...