Diamonds for Dummies

Basic Diamond Education in 5 Minutes or Less

Lisa Krikawa
Lisa Krikawa

Diamond shopping got'ya down?  Fear no longer!  You are five minutes away from knowing almost everything you need to know about diamonds.  After looking at thousands of diamonds, both loose, and set, with and without certs, bloody and clean, I've now settled on what I believe to be smart diamond shopping.

Here is my shpeel on The Four C's: CARAT - COLOR - CLARITY - CUT. 
More...

What Is Diamond Fluorescence? Everything you need to glow!

Of all the amazing features of a diamond, I think one of the coolest is its ability to glow under a UV light. The phenomenon, called fluorescence, doesn’t occur in all diamonds, but it’s fairly common. About a quarter of all the diamonds submitted to the Gemological Institute of America over the past decade show some degree of it. More...


5 Mistakes Everyone Makes When Shopping for an Engagement Ring

Shopping for an Engagement Ring
I don’t know about you, but I’m not a big fan of stuffy jewelry stores. They tend to be imposing and even a little intimidating, which is not the way most of us want to feel when making a major purchase like an engagement ring. Still, even in the most casual of settings, it’s tough not to feel overwhelmed by all the choices. While any jeweler worth his or her loupe will help guide you through the process, missteps will happen. Here are some of the most common mistakes I see customers make—and my best tips on how to avoid them. More...